The WiZ Reflector BR30 Smart Bulb (65W equivalent) is designed for recessed downlights and track lighting, delivering up to 650 lumens of tunable full-colour light in a wide-beam flood format. It screws directly into E26 sockets in standard 4–6 inch can fittings and connects to Wi-Fi without a hub, working with Alexa, Google Home, and Siri. Adjust brightness, set dynamic scenes, and schedule on/off times right from your phone. A great choice for accent lighting in offices, retail spaces, and modern homes.